The beauty and fragrance field has usually been affiliated with luxury, exclusivity, and tradition. But in recent times, one entrepreneur has challenged the outdated approaches and reshaped how individuals learn and revel in perfume. That innovator is Mariya Nurislamova, the CEO and co-founder of Scentbird, a fragrance membership provider that has grown right into a globally identified model.
Early Existence and Education and learning
Mariya Nurislamova was born in Perm, Russia, where by her fascination with fragrance commenced at an early age. During the Soviet Union, entry to luxury perfumes was unusual, and her to start with come across that has a French fragrance made a lasting impact. This practical experience sparked her lifelong enthusiasm for scents as well as their psychological power.
Mariya pursued a B.S. in Mathematics and Personal computer Science at Perm Condition Complex University, before going to Ny to continue her instruction. She afterwards gained a BBA in Advertising and marketing Administration from Baruch College’s Zicklin College of Business enterprise. This combination of technological and business training gave her the equipment to merge creativity with info-pushed method.
Entrepreneurial Ventures Before Scentbird
Before launching Scentbird, Mariya designed her entrepreneurial foundation with many ventures. She co-Established Neuvey, a digital advertising company, and Missionelle, a Females-focused on line marketplace. She also co-made Beta 7 days, a networking meeting for startups and entrepreneurs. These initiatives honed her expertise in advertising, technology, and Neighborhood-making, preparing her for her largest problem nonetheless: disrupting the fragrance field.
The Start of Scentbird
In 2013, Mariya Nurislamova, together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, launched Scentbird. The idea was basic still groundbreaking: a subscription product that permitted buyers to test a completely new designer or niche fragrance each month inside a thirty-day supply. For your modest price, subscribers could investigate numerous perfumes with out committing to costly whole-measurement bottles.
The concept immediately caught on. By addressing a ache point while in the fragrance sector—accessibility and affordability—Scentbird grew to become a favorite amid perfume fans and casual shoppers alike.
Scaling the corporation
Under Mariya’s leadership, Scentbird grew swiftly. In 2018, the corporate secured $eighteen.six million in Series A funding, led by Goodwater Cash and other noteworthy buyers. The subscriber foundation expanded from only a few hundred to in excess of 250,000, plus the products line diversified to include candles, skincare, and wellness merchandise.
In 2022, Scentbird underwent A serious rebrand. The refreshed identity released new eco-acutely aware initiatives, smooth packaging, and an expanded array of offerings. The corporation also expanded internationally, making its service available to fragrance lovers in Canada together with other world wide markets.
A Electronic-Very first Solution
Mariya Nurislamova comprehended early on that achievement in the fashionable elegance marketplace necessary greater than great solutions—it required community and digital engagement. As CEO, she invested in social media marketing strategies, influencer partnerships, and content material-driven tactics that positioned Scentbird for a vivid Way of living brand.
Scentbird’s customized recommendation method, run by facts and purchaser preferences, also established it besides standard fragrance suppliers. This electronic-to start with, customer-centered model continues to be central to the organization’s growth.
Further than Scentbird
Mariya’s entrepreneurial push doesn’t end at Scentbird. She has co-founded and served develop several other beauty and Life-style brands, together with:
Deck of Scarlet – A customizable make-up membership brand name.
Confessions of a Rebel – A crowdsourced fragrance line.
Goodhabit – A skincare model centered on combating blue light publicity.
Sanctuary – A fragrance collection impressed by endangered species and conservation initiatives.
She also serves as CEO of Drift, a car or truck fragrance membership manufacturer obtained by Scentbird in 2022. These ventures showcase her ability to diversify and innovate throughout various sectors in the natural beauty and Way of life industries.
Troubles and Management Type
Like a lot of business people, Mariya faced troubles, particularly in securing early funding. Scentbird was bootstrapped for virtually scentbird ceo a 12 months in advance of obtaining Preliminary assist through the Entrepreneurs Roundtable Accelerator in Ny. Mariya’s resilience and persistence aided her navigate the aggressive startup landscape.
Her leadership fashion brings together creativity with details-driven determination-creating. She emphasizes personalization, accessibility, and customer working experience, ensuring that Scentbird is not simply an item but a discovery journey for subscribers.
Legacy and Potential Vision
Right now, Mariya Nurislamova stands as Among the most influential business people during the beauty subscription Area. Her do the job has not just revolutionized how people have interaction with fragrance but has also motivated broader traits in e-commerce and personalization.
Looking ahead, Mariya’s eyesight stays crystal clear: to carry on expanding Scentbird globally, introduce far more sustainable techniques, and inspire buyers to discover fragrance being an accessible, daily luxurious.
Conclusion
From her early fascination with perfume in Russia to getting to be the CEO of Scentbird in Ny, Mariya Nurislamova’s journey reflects enthusiasm, persistence, and innovation. By her leadership, Scentbird has transformed fragrance discovery into an enticing, very affordable, and personalised practical experience—reshaping an sector that once appeared untouchable.